AUTUMN WINTER 2016/17 BRAND CAMPAIGN
Music is deep inspiration to the new Fradi collection “Fall/Winter 16/17”. Intense and suggestive notes evolve into melodies that release passions and feelings. With a soft touch, hovers in the air the charm of an harmony, touching the soul strings between indistinct nuances. A ribbon of short black accents on a white page that gives life to an explosion of colors reflected in all shades of life.
Like music, Fradi searches for balance and harmony in a symphonic collection. Everything is in harmony: fabrics, design, structures. The tones are wise, elegant notes, suspended between casual jazz and timeless classic. A perfect harmony to wear, a man pleasant to hear, like the music of an old vinyl record or a live saxophone.